Julie Wylie Institute of Musical Play

The Julie Wylie Institute of Musical Play is building the foundation of music for life. With the development of a new qualification they approached me to help them with re-branding.

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When embarking on this branding work I asked myself if music was represented visually what might it look like through a child's eyes? What if each shape represented a different sound and what if these ‘sound-shapes’ could be rearranged and repeated in different patterns to create different compositions...

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The ‘sound-shapes’ used in the logo are one arrangement, but these elements can be used in a variety of patterns throughout the brand collateral.

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Once complete I presented the clients with brand guidelines and their brand pack of logos and assets to use within the Canva platform and to build their own Wix website.