Trail Line

Trail Line was born from a desire to inspire people to hit the trails and experience the outdoors. Trail Line gives $5 from every purchase of their mountain bike apparel to organisations and groups who support people to find out how amazing nature can be.

​

Trail Line approached me to completely transform their brand identity and brand proposition. They were looking for a logo design, brand guidelines and defined customer archetypes.

 

Once complete I provided the Trail Line team with their brand pack to enable them to plough forward with apparel design and marketing collateral.